Assistant Product Manager, ACI Fertilizer

Responsibilities & Context

Prepare an appropriate marketing plan and strategy for a responsible portfolio.

Prepare the annual portfolio budget and P&L statement.

Meet the turnover, gross margin, and EBT (Earning before Tax) target by aligning business objectives.

Develop new business, extension of the product line and also work on possibilities of local business diversification.

Collect information and set strategies for demand generations by portfolio and by-product.

Make appropriate strategies for Increasing brand visibility and ensure brand growth by aligning business objectives.

Maintain the entire product portfolio division and provide the appropriate business direction aligned with the sales team.

Prepare appropriate planning for capacity building of field force for achieving the set target.

Prepare and implement effective sales & promotional plans for all products.

Monitor national sales achievement against the budget as well as the target in respect to volume and value and evaluate individual product performance.

Prepare and update the costing of all products with the price change of raw and packing materials and other parameters like devaluation of currency, change of duty structure, etc.

Visit the market to assess and update the performance of ACI as well as the competitors and after that formulate competitive strategy according to the prevailing situation.

Develop the packaging materials of the products which are under development and also look for cost-effective and creative alternatives to existing ones.

Keep and maintain a database regarding product related information (e.g. Sales, budget, forecast, etc.)

Generate ideas of product diversification and market penetration for future requirements of the business.