Trade Marketing Officer

Job Description

Customer calling, complain handling, follow up with CSR etc.

Carry out specific Trade Marketing activities and keep record.

Analyze Brand Health and positioning through conducting periodical surveys and report on them

Monitor and evaluate Trade Marketing programs and activities to measure effectiveness

Implement Trade Marketing programs for dealers, monitor, evaluate and keep track with marketing team for increase in sales and brand presence.

Create and maintain trade calendar of activities working with both the Trade & Marketing team

Work closely with the Trade & Marketing team to ensure that trade marketing strategies are aligned with marketing objectives and sales revenue targets

Keep an eye on Trade budget and ROI for specific Trade Marketing activities

Assist in dealing with Advertising Taxes, Out door media handling and trade branding