Head of SEO

Roles & Responsibilities:

Strategic Leadership:

Develop and implement comprehensive SEO strategies aligned with organizational goals, staying abreast of industry trends and search engine algorithms.

Team Management:

Lead and inspire a team of SEO professionals, providing guidance, mentorship, and fostering a collaborative work environment.

Technical Expertise:

Oversee technical SEO aspects, including website audits, keyword research, and ensuring optimal site structure for search engine visibility.

Content Optimization:

Drive content optimization initiatives, ensuring high-quality, relevant, and SEO-friendly content across digital platforms.

Performance Analysis:

Utilize analytics tools to measure and analyze SEO performance, providing actionable insights and continuous improvement recommendations.

Cross-Functional Collaboration:

Collaborate with cross-functional teams, including marketing, web development, and content creation, to integrate SEO best practices into overall business strategies.

Competitor Analysis:

Conduct regular competitor analysis to identify opportunities and challenges, adapting strategies accordingly.

Budget Management:

Develop and manage budgets for SEO initiatives, optimizing resource allocation for maximum impact.

Reporting and Communication:

Prepare and present clear, concise reports on SEO performance and strategy to stakeholders, including executives and other relevant departments.

Stay updated on industry trends, search engine algorithms, and emerging technologies to ensure the organization remains at the forefront of SEO advancements.

Requirements:

Bachelor’s degree in Marketing, Business, or a related field. Master’s degree is a plus.

Proven experience in SEO management, with a track record of successful strategy development and implementation.

Strong analytical skills with proficiency in SEO tools and web analytics.

Excellent leadership and communication skills.

In-depth knowledge of search engine algorithms, ranking factors, and industry best practice