SEO Executive

Horizon Technologies is looking for a dynamic and results-oriented SEO Executive to join our team in Karachi, Pakistan. As an SEO Executive, your primary responsibility will be to implement strategies aimed at enhancing our online visibility and improving search engine rankings. Your focus will be on driving organic traffic, improving the user experience, and bolstering our brand's online presence.

Key Responsibilities:

Keyword Research:

Conduct thorough keyword research to identify high-value keywords and phrases relevant to our industry and target audience.

On-Page Optimization:

Optimize website content, including meta tags, headings, and page copy, to enhance search engine rankings and user engagement.

Off-Page Strategies:

Develop and execute off-page SEO strategies, encompassing link building, guest posting, and outreach to enhance domain authority and backlink profile.

Technical Audits:

Perform technical website audits, resolving issues related to site speed, mobile-friendliness, indexability, and other technical aspects to improve website performance.

Content Strategy:

Collaborate with content creators to implement a content strategy aligned with SEO goals, aimed at driving organic traffic.

Competitor Analysis:

Analyze competitor strategies and identify opportunities to surpass them in search engine rankings.

Monitoring and Reporting:

Regularly monitor and analyze website performance using SEO tools, generating reports that track key performance indicators (KPIs).

Local SEO:

Implement local SEO strategies to enhance visibility in local search results, managing Google My Business listings and online reviews.

Stay Updated:

Stay up-to-date with search engine algorithm changes and industry trends, adjusting strategies as necessary to maintain rankings and visibility.

Collaboration:

Work closely with cross-functional teams, including content creators, web developers, and marketing teams, to integrate SEO best practices into all aspects of our online presence.

Skills & Requirements:

Bachelor's degree or Diploma/Certification in Digital Marketing or a related field.

Proven experience as an SEO Executive or in a similar role, with a successful track record of improving search engine rankings and organic traffic.

In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.

Proficiency in SEO tools and analytics platforms (e.g., Google Analytics, Google Search Console, SEMrush, Moz, Ahrefs).

Excellent understanding of on-page and off-page SEO, including content optimization and link-building techniques.

Technical SEO expertise, including knowledge of HTML, website architecture, and performance optimization.

Strong analytical and problem-solving skills.

Effective communication skills for collaborating with various teams and stakeholders.