SEO Expert

Key Responsibilities:

Conduct comprehensive keyword research to identify high-value keywords and phrases relevant to our industry and target audience.

Optimize website content, including meta tags, headings, and page copy, to improve search engine rankings and user engagement.

Develop and implement off-page SEO strategies, including link building, guest posting, and outreach to improve domain authority and backlink profile.

Perform technical website audits and resolve issues related to site speed, mobile-friendliness, indexability, and other technical aspects to enhance website performance.

Collaborate with content creators to develop and execute a content strategy that aligns with SEO goals and drives organic traffic.

Analyze competitor strategies and identify opportunities to outperform them in search engine rankings.

Regularly monitor and analyze website performance using SEO tools and generate reports that track key performance indicators (KPIs).

Implement local SEO strategies to improve visibility in local search results, including managing Google My Business listings and online reviews.

Stay up-to-date with search engine algorithm changes and industry trends, adjusting strategies as necessary to maintain rankings and visibility.

Work with cross-functional teams, including content creators, web developers, and marketing teams, to ensure SEO best practices are integrated into all aspects of the online presence.

Skills & Requirements:

A bachelor's degree or at least a Diploma/Certification in Digital Marketing or a related field.

Good communication for US-based client-facing roles.

Fluent English Required

Proven experience as an SEO Expert or similar role with a successful track record of improving search engine rankings and organic traffic.

Strong knowledge of search engine algorithms, ranking factors, and SEO best practices.

Proficiency in SEO tools and analytics platforms (e.g., Google Analytics, Google Search Console, SEMrush, Moz, Ahrefs).

Excellent understanding of on-page and off-page SEO, including content optimization and link-building techniques.

Technical SEO expertise, including knowledge of HTML, website architecture, and performance optimization.

Strong analytical and problem-solving skills.

Effective communication skills for collaborating with various teams and stakeholders.