Product Marketing Specialist

Responsibilities

As a product marketer, you will help execute our product launch and marketing strategy and develop a deep understanding of our product, our market, our customers and their needs.

Job Responsibilities

·         Create content (e.g. sales documentation, product videos, website copy, blog posts, and other forums) to articulate the benefits of our products to the world.

·         Speak and present both internally and externally to promote the story of our product.

·         Measure and optimize the buyer journey as it relates to product feature adoption and usage.

·         Conducts primary and secondary market research around designated customer segment and translates market trends, activities, etc. into understandable, quantifiable information for the organization.

·         Works with customers directly to understand customer needs; participates in expos, trade shows, and industry events.

·         Develops marketing plans informed by a deep understanding of assigned market segment and actively monitors, communicates, act upon changes relevant to customer and competition.

Requirements:

·         Proven track record of managing all aspects of a successful product launch and marketing throughout its life cycle

·         Past experience in digital marketing, product marketing, and/or product management.

·         Excellent written and verbal communication skills - there is a heavy amount of writing and presenting/selling ideas in this role.

·         Experience in food service management is preferred