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SEO / SEM Specialist
Responsibilities
MicroAgility is looking for an experienced and knowledgeable Search Engine Marketing (SEM) Specialist to join our Marketing team! As a SEO/SEM you will be responsible for planning, implementing, and managing our SEO strategy.
As our online presence is extremely important for the success of business, your position will play a huge role in driving our business' growth and success.
Duties & Responsibilities:
- Plan, develop and implement our SEO strategy
- Perform onsite, offsite & technical SEO.
- Perform ongoing keyword research including discovery & expansion of keyword opportunities.
- Recommend changes to the website architecture, content, linking & other factors to improve SEO positions for targeted keywords.
- Optimizing landing pages.
- Track, report & analyze website analytics.
- Prepare and present reports regularly
- Work with editorial & marketing team to drive SEO in content creation.
- Identify problems and deficiency and implement solutions in a timely manner
- Suggest improvements for process and productivity optimization
- Work with web developers and marketing teams to properly implement SEO best practices
- Execute tests, collect & analyze data & results, identify trends & insights in order to achieve maximum ROI.
Requirements:
- 4+ years of experience as Search Engine Marketing Specialist or similar role
- Solid understanding of performance marketing, conversion & online customer acquisition.
- 4+ years of experience with website analytics tools (Google Analytics, Google Tag Manager, Google Search Console, Ahrefs, Cogantive SEO, Semrush, StatCounter)
- 4+ years of experience web analytics, marketing, and business development
- Knowledge of HTML, CSS, JavaScript
- Ability to analyze data and provide evidence-based recommendations
- Sense of ownership and pride in your performance and its impact on the company’s success
- Critical thinker and problem-solving skills
- Team player
- Good time-management skills
- Great interpersonal and communication skills
- Degree in relevant quantitative fields.
Note: The position is based at our Islamabad office. However, Work from home / Remote work temporarily acceptable considering COVID19.
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