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Digital Marketing Strategist
Responsibilities
- Plan, implement, manage, and evaluate digital marketing campaigns.
- Develop and implement cohesive and differentiating communication and marketing strategy from concept to creation to delivery.
- Cultivates data-driven, high-impact, and results-oriented marketing practices.
- Identifies and leverages market trends through analytics.
- Leads, supervises, and develops a team of professionals, and oversees the Marketing & Communications budget.
- Create project recommendations that drive overall digital strategy goals; make recommendations for larger annual programming strategies; manage any campaign projects and provide guidance on overall marketing strategy in collaboration with senior leadership
- Innovate new ideas, spot trends, and identify high-value digital opportunities to ensure MTBC’s marketing program is a success.
- Successfully execute SEO strategies to drive relevant website traffic.
- Should be able to produce excellent digital content.
- Develop, control and manage project budgets
- Strategic oversight and updates of MTBC’s digital platforms (website, blog, social channels, email streams and third-party platforms) and technologies (e.g., HubSpot, Salesforce, Google Analytics)
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