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VP Marketing
Responsibilities
- Work as a conduit between the onshore marketing and sales organization in the US and the offshore team in Islamabad
- Have a good understanding of core marketing technologies (martech stack) used in B2B settings
- Set current and long-term goals for internal teams
- Build-out and scale the offshore marketing team
- Manage day-to-day marketing operations while also ensuring project timelines are met for ongoing initiatives
- Monitor all marketing campaigns and improve them when necessary
- Prioritize marketing projects and allocate resources accordingly
- Prepare regular reports and presentations on marketing metrics for the senior leadership
- Conduct market analysis to identify challenges and opportunities for growth
- Provide guidance and ideas to organize effective marketing events
- Forecast hiring needs for the Marketing department
- Participate in the quarterly and annual planning of the company’s objectives
- Track competitors’ activities
- Provider data-driven insights on campaigns and the market
Requirements
- Proven work experience as a VP of Marketing, Marketing Director or other senior role in a multinational
- Demonstrable experience designing and implementing successful end-to-end marketing campaigns
- Functional knowledge of SEO, web analytics, PPC and social media
- Experience with CRM software (Salesforce, HubSpot) and digital marketing tools and techniques
- Strong leadership skills
- Excellent communications skills
- Strong analytical and project management skills
- Strategic mindset, with ability to make difficult decisions
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