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Digital Marketing Officer (Social Media)
Responsibilities
- Creating content, including text posts, video and images for use on social media
- Promoting products, services and content over social media, in a way that is consistent with an organisation’s brand and social media strategy
- Scheduling social media posts using applications such as Hootsuite and TweetDeck
- Interacting with customers and dealing with customer’s inquiries
- Developing new social media strategies and campaigns
- Managing a budget to be spent on promoting social media posts
- Keeping track of data and analysing the performance of social media campaigns
- Collaborating with colleagues from across marketing departments to ensure branding is consistent
- Meeting with clients and other stakeholders (such as social media influencers). These meetings may involve pitching potential marketing campaigns
- Deliberate planning, strategy and goal setting
- Development of brand awareness and online reputation
- Content management (including website)
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