Digital Marketer

"Digital Marketing & SEO Manager"

We’re looking for a Digital Marketing & SEO Manager to run our day-to-day marketing operations. The right candidate can directly contribute and while stepping into the larger role of defining marketing strategy to strengthen Plentys.pk market position.

Responsibilities include:

Must have proven experience of local organic rankings

Own the management of all marketing channels - paid user acquisition (Facebook, Instagram, Google, Affiliates, Display, Retargeting), CRM marketing, SEO, brand, and PR

Directly handling, Managing Paid Ads ,reporting over the growth and working over the solution of obstacles in campaign.

Take responsibility for annual marketing plan, strategy and team – accurately forecasting spend, leads, CPC, sales

Work closely with sales team to align sales and marketing strategies

Manage the marketing budget and expenditures

Maintain brand standards and ensure compliance across all marketing and communications channels

Identify competitors and formulate strategies to take market share

Drive funnel optimization strategies and drive product recommendations to further enhance the site to improve conversion

Responsible for reporting over Google analytics tied to marketing efforts and website technicality

The right candidate:

Must be expert in PPC , SEM , SEO

Managed SEO department for 3+ years

3-5 years owning acquisition for a high-growth company, showing the ability to substantially scale the business across existing and new channels.

Strong knowledge of re targeting and re marketing.

Data driven with strong quantitative and analytical skills and think in terms of ROI and your impact on the business.

Experience driving engagement and conversion through a rigorous test and learn cycle targeting, creative, and different channel tests.

Experience devising, launching, testing and optimizing campaigns across new channels and proving out how to scale.

Experience with attribution modeling and executing a full funnel approach to GA4

Sense of ownership and pride around contributing to the company’s success.

Excellent verbal and written communication skills.

Ability to present, influence others and build relationships.