Digital Media Strategist

Job Description

• We are looking for a creative Digital Media Strategist, who work with clients and account teams to identify specific business and marketing challenges, industry drivers and competitive analysis to create outstanding digital solutions that may/may not integrate with overall brand initiatives. Lead the planning and conception for all digital and social campaigns for key clients; define objectives,develop insights, foster creative enthusiasm to generate break-through ideas Work closely with cross-functional teams to bring strategies to life and ensure that the plans support the client’s business and brand goals

Responsibilities:

• Set digital marketing strategies using all necessary tools (e.g. website, emails, social media, and blogs)
• Research products, services and current strategies to identify new opportunities
• Analyze web traffic metrics and suggest solutions to boost web presence
• Monitor SEO/SEM, marketing, and sales performance metrics to forecast trends
• Build strong clients relationships through social media interaction
• Keep up-to-date with our audience’s preferences and proactively suggest new campaigns
• Liaise with Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistency
• Identify advertising needs
• Establish best practices in digital marketing
• Stay up-to-date with digital technologies developments

Requirements:

• Proven work experience as a Digital marketing strategist
• Demonstrable experience with SEO/SEM.
• Experience implementing and optimizing Google Adwords campaigns
• Solid knowledge of web analytics tools like Google Analytics
• Hands on experience with online marketing tools and practices
• Familiarity with web design and HTML
• Excellent verbal and written communication skills
• Strong analytical and project management skills
• BS degree in IT, Advertising or relevant field