Pay Per Click Specialist

Job Description

Programmers Force is a product-driven software development company whose products are being used by clients from the FinTech, Banking and Business sectors. With a development office in Lahore, Pakistan, we have managed to achieve a vast global user base (from over 200 countries). We develop systems using artificial intelligence, machine learning and state of the art tools and technologies. We aim to stay top of the line, overcoming the challenges faced by businesses worldwide.

Our Lahore office is looking for a qualified Paid (PPC) Campaign Specialist with a strong grip on Ad Campaigns, Bidding and Budgeting; and has previously worked in international market. Relevant certification is a plus point.

Responsibilities:

• Run cross-platform campaign(s) on Google, Bing, LinkedIn, Facebook and product relevant mediums.
• Research and create strategy for Display, Native and Search Ads
• Analyze/track performance from Console, Tag Manager, Ad Center and other tools for goal acquisition
• Optimise running campaigns based on newly gathered data
• Monitor budget spent and bids for traffic quality and conversions
• Proactively work for maximum ad visibility and target marketing
• Build deliverables based strategy with strong focus on data driven KPIs
• Communicate and educate relevant stakeholders to align paid strategy across departments
• Proactively research on target markets and audience with focus on brand awareness and categorisation
• Manage accountability and performance reports
• Effective coordination with editorial and SEO team for SMM and Keyword Optimisation
• Effective coordination with Design team for optimal paid landing pages

Requirements:

• Working experience of AHREFs, MOZ, SEMRUSH and SEO dashboards.
• Working experience of Google Tag Manager
• Minimum Bachelor’s Degree
• 2-3 Years of experience in the field
• Proven experience of working in International Market and SaaS or IT field
• Exposure to working of JS, CSS, and HTML for SEM
• Ability to work independently, and meet deadlines

Perks:

• 25 paid holidays yearly/can be enchased at year end
• Lunch provided.
• EOBI Facility
• Medical Insurance.
• Life Insurance.
• Flexible Working Hours.
• Payment for Overtime.
• Enjoy your weekend, we work on weekdays only!
• Indoor Gaming - Perfect balance between work and play.
• Personal Growth - Learn the best from the best.
• Opportunity to engage in local and international trips.
• Performance based Bonuses.
• Performance based salary increment and promotion