Manager - PPC (Pay Per Click)

Job Description

Launching and optimizing PPC campaigns. Monitoring budgets and overseeing search platform accounts. Tracking KPIs and producing useful reports for management

Up-to-date with the latest trends and best practices in online marketing and measurement

Working knowledge ad serving tools (e.g., Draft, Atlas)

Solid knowledge of website analytics tools (e.g. Google Analytics, Netlnsight, Omniture, Web Trends)

Experience in setting up and optimizing Google AdWords Campaigns

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

creating and planning a variety of PPC campaigns across a range of digital channels

overseeing existing campaigns and making recommendations on how to optimize them

analyzing trends and making data-driven decisions

writing engaging copy for adverts

proof-reading

making creative suggestions for advert templates

account management of clients

relationship building and business development

producing detailed analysis and reports of campaigns

presenting data and reports to a range of audiences.