Social Media Manager

Responsibilities:

Perform research on current benchmark trends and audience preferences

Design and implement social media strategy to align with business goals

Set specific objectives and report on ROI

Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)

Monitor SEO and web traffic metrics

Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency

Communicate with followers, respond to queries in a timely manner and monitor customer reviews

Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)

Suggest and implement new features to develop brand awareness, like promotions and competitions

Stay up-to-date with current technologies and trends in social media, design tools and applications

Requirements and skills:

Proven work experience as a Social media manager

Hands on experience in content management

Excellent copywriting skills

Ability to deliver creative content (text, image and video)

Solid knowledge of SEO, keyword research and Google Analytics

Knowledge of online marketing channels

Familiarity with web design

Excellent communication skills

Analytical and multitasking skills

BSc degree in Marketing or relevant field