Brand Manager

Odessey TEC is on the look-out for an experienced PR & Brand Manager to head the branding and campaign planning domain of our Boxing Gloves & Martial Arts division.

In this role, you will be responsible for developing, implementing and executing go-to-market campaigns for brand awareness, sales, and branding over the globe.

ROLES & RESPONSIBILITIES

• Maintain tracking of online consumers, market trends and culturally significant events for marketing opportunities.
• Devise strategies to drive online traffic to the product website.
• Develop and manage online brand and product campaigns to raise brand awareness.
• Create holistic online marketing campaigns for an increase in sales and brand reach, supervise execution.
• Evaluate customer research, market conditions, and competitor data.
• Aid in the construction of online user personas.
• Create and supervise the execution of media publication plans.
• Lead website optimization and landing pages for low bounce rates, on-page time and sales conversions.
• Monitor brand reputation and direct necessary corrective actions.
• Advise on website design, content, and communication with respect to the brand.
• Plan team tasks based on quarterly targets and prioritized tasks.
• Oversee team targets and performance metrics.
• Aid in employee recruitment and on boarding.

EXPERIENCE & QUALIFICATIONS

• At least 3 years experience in a similar role, altogether 7 plus years of experience.
• Hands-on with Google Analytics (preferably certified by Google Academy).
• At least 1 year of experience with Google Adwords.
• At least 1 year of experience with Facebook advertising.
• Basic familiarity with SEO and Affiliate marketing principles.
• Fluent in English (written and verbal).
• At least 1-year experience in leading team of up to 5 people.
• Masters degree in marketing from reputable university preferred.

Skills Required

• Content Marketing
• Brand Development
• Communication Skills