Marketing Manager

Responsibilities:

• Monitoring and analyzing market trends

• Studying competitors' products and services

• Exploring ways of improving existing products and services, and increasing profitability

• Identifying target markets and developing strategies to communicate with them.

• Identifies marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.

• Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development.

• Sustains rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities.

• Provides information by collecting, analysing, and summarizing data and trends.

• Protects organization's value by keeping information confidential.

• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.

• Accomplishes marketing and organization mission by completing related results as needed.

Skills:

• Presentable appearance with excellent spoken and written communication skills

• Creative thinking and the ability to learn, assess and apply new concepts

• Good marketing acumen and the ability to assimilate and process technical, marketing and sales information

• The ability to gather data, analyse sales figures, consumer demand and market research

• Self-motivation, with drive and enthusiasm

• The ability to work under pressure and to deadlines

• Effective interpersonal, organisational and planning skills

• The ability to work well as part of a cross-functional team

• The confidence to 'sell' their ideas