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Digital Marketing Specialist
Job Description
Planning digital marketing campaigns, including Search Engine Marketing (SEM), social media and display advertising (Google AdWords, Facebook)
Manage day to day operational channel responsibilities for Facebook, Google and ensure data visibility in the form of reporting to Local Performance Manager, and Regional Team
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Research and analyze competitor advertisements. Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
Keep up-to-date on paid digital trends, features, and announcements and implement new features across campaigns where appropriate.
Collaborate on other related projects as needed, Identify trends and insights, and optimize spend and performance based on the insights
Familiarity with A/B and multivariate experiments
Requirements:
1 - 3 years’ experience in digital marketing/online marketing
Bachelor’s degree from an accredited university or college in computer science/Digital Marketing/eCommerce/IT
Experience working with PPC ad platforms (Ad Words, Facebook) required.
Strong proficiency in Google Analytics, certifications required.
Ability to demonstrate collaboration skills within a close-knit team and other departments.
Results-oriented and performance driven
Strong analytical skills and data-driven thinking
Benefits:
An international working environment in a start-up setting, and the unique opportunity to learn from industry leaders, including Lazada and Alibaba teams
Work closely with country and group level management to build e-commerce in Nepal
Hands-on experience in leading a team and growing a business
Five days working week (Monday to Friday)
Benefit package: Social security fund, fuel expenses, employee discount voucher, mobile top ups and data pack, accidental insurance, medical insurance, full annual health check-up
for more details, contact us at
Jobs@daraz.com.np
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