Marketing Manager

Job Description

Coordinate with the marketing team across brand strategy, creative, content, media (owned, earned, paid), analytics, campaign management to develop and execute sales, branding and positioning initiatives across online and offline channels.

Work cross-functionally with commercial, product and operations teams to help devise, plan and implement successful and relevant marketing initiatives and campaigns

Optimize these campaigns through thoughtful testing, ultimately aiming to maximize acquisitions while considering LTV/CAC

Work collaboratively with Group marketing functions, analytics, and campaign management teams

Prepare Marketing Plans and ensure marketing KPI’s are met within the stipulated budget

Build Strategic and Profitable partnerships with big corporate houses of the country

Acquire sponsorship deals for major Campaigns

Manage offline marketing team and external agencies to oversee overall offline marketing strategy for the company

Strengthen brand equity and positioning by identifying business development efforts and corporate partnership opportunities

Other Specification

Master’s Degree in Marketing with relevant experience in an eCommerce company or digital media agency of around 2 years

Experience leading multi-channel integrated marketing campaigns, including digital and traditional campaigns, Public Relations, and Business Development

Have a blend of creativity, brand vision, analytical expertise, out-of-the-box thinking, and the confidence to lead a highly talented, collaborative team

An understanding of PMO processes and communication, and an ability to work cross-functionally with different teams to implement solutions and execute campaigns

A results-driven leader and creative problem solver, who takes full ownership of their responsibilities

Strong contacts with agencies and media houses in Kathmandu