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SEO Executive
Responsibilities
- Optimizing copy and landing pages for search optimization
- Perform ongoing keyword discovery, expansion and optimization
- Researching and implementing content recommendations for organic SEO success
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report and analyze website analytics and PPC initiatives and campaigns
- Develop and implement link building strategy
- Research and analyze competitor advertising links
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite) Working knowledge of HTML, CSS, and JavaScript development and constraints
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