Trade Marketing Manager / Trade Category Marketing Manager

Responsibilities:

• Collaborate with the Group Trade Marketing and Communication Manager for the planning and budgeting
• Production and implementation of all in store activities, including point of sales materials and promotions
• Manages the point of sales material (including budget, logistics, distribution, assortment) by finding the most efficient solutions
• Collaborates with product managers and marketing team to build sales teams to turn the "Selling Stories" into sales tools of efficiently present the brands, the products and the marketing initiatives of their customers
• Collaborates with marketing intelligence resource to read and report results of activities and to provide recommendations and forecast
• Supports local teams in the execution of the activities and in achieving their sales and budget objectives, while ensuring the desired product benefits and brand values / equity and properly communicated
• Supports local team in the execution of their training programs
• Ensures that the local feedback is taken into account by regularly visiting sales teams, customers and stores
• Ensures efficient spending of central budget and supervises the trade marketing spending in the subsidiaries