Digital Content Writer

We are looking for a highly motivated Digital Content Writer to join our marketing team.

JOB RESPONSIBILITIES

Leadership

• Orchestrate content planning, creation, and delivery processes across product and marketing channels in English.
• Ensure that all content created maintains brand standards and content style guides, as well as the overall expression of the brand’s identity.

Strategy and Analytics

• Develop and roll out an integrated and data-driven content marketing strategy encompassing all channels - website, blog, social, video, emailers/ newsletters.
• Manage metrics aligned with the overall business objectives.
• Enable structured content creation by understanding the brand, the audience, SEO requirements, and market-specific insights for the USA, Australia and Middle East.
• Actively measure, manage, optimize and communicate the performance of the content.
• Strong analytical skills across all content touch points with an ROI focus.

Research

• Research the approach and competitor environment using surveys, keyword research, market studies, and analytics insights to create the content strategy and calendar.

Channels

• Lead and inspire the development of content along with other production inclusive of videos, info graphics, blogs, social media channels, emailers/newsletters that are personalized or focused on key target audiences.
• Manage all social media channels for content as well as community management.

Collaboration

• Collaborate with stakeholders in marketing, product, sales, design, and tech.

Required Skills

• At least 3 years of content marketing experience required
• Must have an understanding of SEO and brand marketing
• Must have experience in developing an editorial calendar
• A dual-minded approach: You’re highly creative and an excellent writer but can also be process-driven, think scale, and rely on data to make decisions.
• Exposure to social media account management preferred