SEO / SEM Specialist

Job Description

Role and Responsibilities

Provide recommendations for content development in coordination with SEO goals general and keyword specific.

Execute on-site and off-site SEO strategies (including link building) for a range of websites with academic industry.

Bring highly searchable and competitive keywords on the first page of Google (and maintain them), along with the achievement of organic traffic targets and overall business goal achievement.

Website administration having the basic knowledge of HTML/CSS.

Development of SEO Strategies for the company as well it's brand.

Website analysis using a variety of analytic tools including Google Analytics as well as an internal reporting tool.

In-depth Competitive Analysis.

Up-to-date with the latest trends and best practices in SEO and CRO.

Take complete ownership of websites assigned and deliver the results according to target

Perform full scale audit to understand the full size of the opportunity and depth of optimizations available.

Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns for e.g (Perform SEM by executing tests, collecting and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns)

Daily account management and of pay per click (PPC) accounts on Google AdWords, Yandex, Bing and other search platforms.

Monitor and improve the overall PPC strategy for each advertisers.

Manage and maintain updates for large keyword lists.

Develop audiences for remarketing, display and paid social campaigns.

Management of Display network placement lists on AdWords and through other contextual advertising platforms.

Report project progress on a weekly, monthly and quarterly basis by using Google Analytics.

Overview and analyze of social media strategy for all advertisers on all the major platforms, such as Facebook, Twitter, YouTube and Instagram. Besides also monitor and coordinate with Web Designer and Developer team to manage the website pages as per advertiser requirement.

Deploying successful marketing campaigns and own their implementation from idealization to execution.

Monitor and evaluate search results and search performance across the major search channels.

Qualifications and Education Requirements

Bachelor’s degree from a reputable local or international University.

Preferred Skills

Strong writing and communication skills

Articulate, confident, natural networker and presenter

Self-starter with ability to take initiative and multi task

Advanced knowledge of MS Office including Access, Word, Excel and Power Point preferred