Google Ads Account Manager

Duties and Accountabilities:

PPC strategy, planning and buying, and optimizing

Provide actionable insights from Analytics data

Meet all communicated deadlines and remain within project budget

Stay up-to-date on digital trends, particularly related to PPC and on-site user experience

Maintain healthy vendor and client relationships

Tasks:

Develop and manage paid search campaigns supporting client objectives, including but not limited to, strategy, bid management, account architecture, day-to-day monitoring

Collaborate with media and other teams to develop and/or enhance digital strategy

Develop KPIs for all search programs

Perform ongoing keyword evaluation for discovery, expansion and/or optimization

Execute tests, collect and analyze data, identify trends and insights to maximize ROI

Compile and evaluate Google analytics data for meaningful insights and actionable strategies

Complete client reporting related to paid search campaigns or site analytics

Point person for creation and management of digital dashboards

Participate in writing presentations as needed

Educate internal team members about new trends or opportunities related to paid search or analytics

Audit existing paid search programs for both clients and their competitors

Invoice management, approval and routing for paid search campaigns

Performance Metrics:

Quality: Accurately execute campaigns to meet client goals and objectives

Initiative: Present (or coordinate channel expert to present) information on latest best practices, processes or tools at four All Staff meetings per year

Helpfulness: Work collaboratively with media team and the whole organization

Education:

Bachelor’s degree in communication, engineering, marketing or related field

Google AdWords certified

Google Analytics certified

Experience:

3+ years hands-on PPC campaign management