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SEO Link Builder
Responsibilities
We are growing and we are looking to grow our team and we are looking for an expert in link building.
Responsibilities and Skills:
- Generating ideas to produce best-in-class content, both on-site and off-site, which will gain links from high authority sites at scale.
- Identify link-building opportunities through market and competitor research.
- Create an 'always-on’ approach, with a rolling program of both reactive and evergreen content. Use tools such as Ahrefs, SEMRush, Majestic, Google Analytics and Google Search Console to implement a process that identifies link building opportunities at scale.
- Ownership of blog, including keyword research, content ideas, briefing writers, and contributing your own posts.
- Work with in-house content writer to support campaigns with additional link worthy and shareable assets.
- Tactics will include (but not exclusively): Original research, re-purposing existing 3rd party-data, unlinked mentions, expert quotes, developing unique tools, market insights, high-quality guest posting, content gap analysis, skyscraper technique.
- Find and analyze blogs/websites for generating high-quality dofollow links.
- Perform ongoing keyword research including discovery and expansion of keyword opportunities
- Perform SEO site audits and backlink analyses
- Research and analyze competitor sites
- Work with internal development teams to ensure that SEO best practices are properly implemented on sites
- Recommend changes to site architecture, content, internal linking and other factors to improve SEO results for target keywords
- Proven SEO experience in the E-Commerce space
- Knowledge of ranking factors and search engine algorithms
- Up to date with the latest SEO trends and best practices.
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