SEO Specialist

Email Marketing & SEO Specialist

Job Summary:

• We are on the hunt for a sharp and innovative Emailing Marketing Specialist. In this position,
• you will be required to oversee all aspects of email marketing campaigns, including market research, content creation,
• And the dissemination of copy. As an Email Marketing Specialist,
• you will also be required to collaborate with coworkers across departments to ensure maximum uptake of offerings.
• To be successful as an Email Marketing Specialist, you should understand the basic concepts of SEO and digital marketing,
• Demonstrate the ability to create accessible, engaging, and memorable texts. Ultimately, an outstanding Email Marketing
• Specialist will remain abreast of technological developments that facilitate the dissemination and monitoring of campaign features.

Primary responsibilities:

• Create email marketing campaigns to promote products or services.
• Ensure marketing message is conveyed clearly and delivered properly to prospects.
• Ensure messages are sent in proper form and template.
• Proofread emails for clarity, grammar, and spelling.
• Develop a personalization strategy.
• Include specific graphics, incentives, and detailed descriptions.
• Review messages for brevity.
• Send messages to those who have opted in for messages.
• Ensure messages are mobile-friendly.
• Create database of emails for lead generation.
• Follow up on interested respondents.
• Purge non-deliverable email addresses and opt-outs.
• Include persuasive 'call-to-actions' in advertisements and promotions.
• Design and write press releases.
• Track and analyze direct and interactive marketing campaigns.
• Use statistical analysis and reports to create campaigns.
• Coordinate and monitor the maintenance, integrity, and security of several databases.
• Develop and code the list segmentation for all direct and interactive marketing campaigns and communicate requirements to the primary database vendor.