Product Planning Executive

Market Trend Analysis/Research:

Gather and analyze competitive product information, market trends/drivers and customer insights to provide recommendations to improve existing products and suggest new products prioritizing customer needs.

Price Analysis:

Analyze pricing structure relative to pricing levels in the marketplace.

Continuously monitor the market to ensure a competitive pricing structure relative to competition while meeting margin objectives.

Feature analysis:

Analyze and compare the main features of company products to assess competitive advantage while identifying any gaps.

Closely study the results to refine messaging and positioning.