Senior Officer - Student Marketing and Recruitment

Senior Officer, Student Marketing and Recruitment will be responsible for assisting with the overall supervision and efficacy of the department’s various programs and activities. This includes assisting with the planning and implementing strategies for engaging with prospective students, parents, counsellors and principals through a variety of activities, such as representing HU through workshops during school visits, conducting campus tours, organizing recruitment events, participating in education expos, orientation/information sessions and career fairs, to name a few. The incumbent will help in devising school specific recruitment campaigns in order to recruit students according to student profiles set by the institution. Furthermore, the candidate will plan various strategies to engage students through multiple mediums which will include but not be limited to email, SMS and postal communication.

ü  Outreach: Engagement with prospective students, parents, school counselors and principals for student recruitment through a variety of activities such as school visits, admission expos, orientation / information sessions, workshops, campus tours and career fairs

ü  Communication: Planning, organizing and conducting round-wise communication with prospective students, applicants to HU and other stakeholders across various mediums

ü  Event Management: : Providing logistical and operational support throughout team events and playing a vital role in conducting major recruitment events

ü  Principals/Counselors Database: Maintaining database of contact details of principals & counselors from educational institutes across country to be used for further communication and relationship building

ü  Data Management, Research & Analysis: In-depth round-wise analyses of data collected from students and extraction of key statistics from gathered data to be used in presentations and effective targeted communication; Identifying trends in undergraduate and high school education; Analyzing and making statistical reports as and when requested through data of students to be incorporated into recruitment plans

ü  Inventory Management: Arranging and maintaining inventory of marketing collateral such as brochures, flyers, guides, giveaways to be disseminated to the students attending various internal and external events during outreach; budgeting of stock in coordination with internal departments

ü  Operations & Logistics: Organizing and providing operational & logistical support in coordination with internal departments at events/sessions with students, parents, principals and counselors to facilitate relationship building and to promote awareness about HU-

ü  Student Support: Handling and follow-up recruitment related general queries/concerns of prospective students, parents and other information seekers

ü  Conversion of Prospective Students & Applicants: Ensuring conversion of prospective students to applicants, and that of applicants to test-takers through a multitude of communication tools

ü  Performing other duties as assigned or requested