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Digital Media Lead
Responsibilities
Digital media Lead oversee the development, production, and review of content, from videos to blog posts etc.
- The individual is needed to track how a site's content affects its readership, making them a critical player in successful web development.
- Researching potential customers in context of the requirements and the products offered.
- Design digital media campaigns according to business goals
- Coordinate and manage the creation of all digital content such as website, blogs, press releases and podcasts, infographics, videos etc.
- Establish our web presence
- Work to improve our brand presence
- Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
- Evaluate important metrics that affect our website traffic, service quotas, and target audience.
- Work with your team to brainstorm new and innovative growth strategies.
- Regularly track and get insights into competitors' strategies
- Develop and monitor campaign budgets.
- Plan and manage our social media platforms.
- Prepare accurate reports on our marketing campaign’s overall performance.
- Coordinate with advertising and media experts to improve marketing results.
- Suggest and implement direct marketing methods
- Stay up-to-date with digital media technologies and latest trends
- Oversee and manage all contests, giveaways, and other digital projects
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