Performance Marketing Specialist
Responsibilities
- Strategizing campaign development, and then manage results through performance analysis and optimization efforts.
- Sourcing and implementing the most effective keywords, measure keyword performance, and optimize campaigns based on them.
- Managing ad placements, target the relevant interests and topics, and use Google’s in-market audiences for search ads.
- Using multi-touch attribution to track touchpoints across the funnel, which will help maximize Pay-Per-Click (PPC) campaign effectiveness.
- Leveraging customer insights to better segment, target and reach potential customers
- Exploring new marketing opportunities such as social media channels, apps, ad formats, etc.
- Allocating and modifying budgets for efficient spending
- Tweaking strategies and budgets based on current performance to maximize ROI
- Directly managing performance on various channels to achieve goals and ROI targets
- Scope out and identifying new platforms, tools, and systems to improve performance
- Identifying pain points to creatively improve non-performing areas
- Hands-on experience of using Analytics and database tools such as Excel, Google Analytics, Firebase, etc.
- Knowledge and prior usage of tools like Facebook Ad Manager and AdWords
Apply For This JOB
Industry :
Functional Area :
Location :
Salary :
Negotiable
Gender :
Any Gender
Work Type :
Full Time
Age :
29-43
Education :
Graduate
Years of Experience :
7-12
Apply By :
30 of Jun 2020
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