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Pakson International Pvt Limited - BOSS Moulded Furniture
18 Days Ago
Brand Manager
Job Description
- Analyzing how the brand is positioned in the market and crystalize targeted consumers insights
- Taking brand ownership and provide the vision, mission, goals and strategies to match up to
- Translating brand strategies into brand plans, brand positioning and go-to-market strategies
- Lead creative development and create motivating stimulus to get targeted population to “take action”
- Establish performance specifications, cost and price parameters, market applications and sales estimates
- Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
- Coach the team and get the best from everyone
- Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
- Oversee marketing and advertising activities to ensure consistency with product line strategy
- Anticipate bottlenecks
- Brainstorm new and innovative growth strategies
- Align the company around the brand’s direction, choices and tactics
For Contact:
hassan.kamran@joyland.com.pk
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