Digital Marketing Associate

Job Description

Key Responsibilities

Perform basic research across the internet for competitors in the market.

Track, trend and analyze brand and trademark infringement incidents across platforms.

Collaborate closely with members of the management teams to establish a strategy and process for effective brand protection and competitor monitoring.

Digitize findings, process data, tag and label key attributes identified by team leaders for future use.

Publish reports and prepare presentations on competitive analysis to be reviewed senior leadership team.

Work closely with team members of eMarketing as well as other managers to talk through competitive landscape and findings.

Assist with search advertising efforts around major sporting events and holidays to generate and optimize sales.

Education and Experience Requirements

General knowledge of search engines (Google, Bing) and major social networks (Facebook, Twitter).

Great written and verbal communication skills.

Basic knowledge in Microsoft Office products- especially PowerPoint and excel.

Strong commitment to learn digital marketing techniques and strategies.

An organized individual with great attention to detail and focus on quality of results.

A self-motivated individual and good team player.

Takes accountability and ownership of his/her own work.

Comfortable engaging with senior executives and leaders.

Ability to learn and adapt to a fast-paced environment.

Ability to change focus easily and multitask.

Willingness to dedicate time outside of normal business hours to help launch advertising during major events.

Minimum Bachelor’s degree prefered.