Media / Communication Manager

Job Description

Key Account abilities

· Developing strategies and tactics to boost the company’s brands and drive footfall

· Deploying successful marketing campaigns from idealization to execution

· Experiment with a variety of organic and paid acquisition channels like content creation, event management, publicity, social media, promotions, campaigns, copywriting, performance analysis etc.

· Build strategic relationships and partner with key industry players, agencies and vendors

· Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely

Planning and Organizing

· To formulate and implement media/communication/marketing activity across the business and across media in order to raise awareness, drive business and enhance reputation.

· To plan and oversee execution

· To ensure that all media communications activity (i.e. press, radio, TV, outdoor and on ground) is integrated with marketing and other strategic campaigns and projects

Initiative and problem solving

· To advise on communications solutions regarding campaigns and promotions

· To be an advocate for the latest tools, metrics and techniques; advising on media trends and best practice.

Decision Making

· To ensure key messages are accurately and consistently expressed in relevant mediums.

· To be responsible for checking drafts, reviewing copy, reviewing plans and making amendments, escalating to the HOD marketing where necessary.

Oral Communication

· To communicate campaign plans; brief the brand manager and teams who will be implementing the work; communicate upwards to managers and, where appropriate, members of the Executive Team.

· To work closely with operations and where appropriate, advise on promotional activity and the content, tools and tactics together with the Marketing Department.

· To work alongside Head of Marketing as a brand guardian; advising on use of brand, best practice, communicating why proposals are appropriate or not.

Written Communication

· Where appropriate to research, write and edit content, principally for brand identity and campaigns or promotions, according to Joyland’s style and brand guidelines.

Liaising and Networking

· To liaise with staff throughout Joyland to ensure that all information contained is up-to-date, accurate and consistent and complies with the Company’s vision, mission, corporate values and policies.

Service Delivery

· To be accountable for the delivery of rapid responses to media enquiries, delivery of coverage and development of strategy and its relevant execution in form of any and all marketing activity

· To take full responsibility and accountability for drafting materials, including releases, statements, quotes, plans, reviews, campaign ideas, communication and briefing documents ensuring accuracy, appropriate sign off, appropriate placement and timings.

Analysis and research

· To monitor and report on all outputs, evaluating the effectiveness of campaign / communications activity, including all mediums.

· To undertake analysis and research as an integral marketing function.

Team Development

· To line manage the Brand manager and rest of the team, providing guidance to enable effective delivery of full remit of responsibility and providing challenging duties in order to stretch and empower.

· To lead informal training support to team around talents and skills