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Content Writer
Responsibilities
· Create content marketing campaigns to drive leads and subscribers Use SEO best practices to generate traffic to our site
· Regularly produce various content types, including email, social media posts, blogs and white papers· Actively manage and promote our blog, and pitch articles to relevant third-party platforms· Edit content produced by other members of the team· Analyze content marketing metrics and makes changes as needed· Collaborate with other departments to create innovative content ideas· Prepare well-structured drafts using Content Management System· Conduct simple keyword research and use SEO guidelines to increase web traffic· Promote content on social media· Identify customers’ needs and gaps in our content and recommend new topics· Update website content as neededREQUIREMENTS- Knowledge of digital marketing tactics, including SEO, email marketing and web analytic
- Excellent writing skills, as well as the ability to communicate and collaborate effectively
- The ability to consistently meet a tight deadline
- Hands-on experience with Content Management Systems (e.g. WordPress)
- Experience doing research using multiple sources
- Portfolio of published articles
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