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Manager Digital Marketing
Responsibilities
- Inbound and outbound marketing strategy
- Product ideation to go-to-market execution
- Tradeshows, conferences, corporate events
- Key accounts ownership and support
- Sales collateral, case studies, RFP responses
- Buyer personas and customer journeys
- Multichannel integrated marketing programs
- Lead generation and nurturing programs
- Social media, content marketing, email campaigns
- Global partner programs
- Joint marketing, market development funds budgets and go-to-market activities
- Reseller agreements, revenue sharing negotiations
Tools / Skills
Product Marketing Strategy & Execution
Sales Enablement
Demand Generation
Channel & Partner Development
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