VP Marketing

• Work as a conduit between the onshore marketing and sales organization in the US and the offshore team in Islamabad
• Have a good understanding of core marketing technologies (martech stack) used in B2B settings
• Set current and long-term goals for internal teams
• Build-out and scale the offshore marketing team
• Manage day-to-day marketing operations while also ensuring project timelines are met for ongoing initiatives
• Monitor all marketing campaigns and improve them when necessary
• Prioritize marketing projects and allocate resources accordingly
• Prepare regular reports and presentations on marketing metrics for the senior leadership
• Conduct market analysis to identify challenges and opportunities for growth
• Provide guidance and ideas to organize effective marketing events
• Forecast hiring needs for the Marketing department
• Participate in the quarterly and annual planning of the company’s objectives
• Track competitors’ activities
• Provider data-driven insights on campaigns and the market

Requirements

• Proven work experience as a VP of Marketing, Marketing Director or other senior role in a multinational
• Demonstrable experience designing and implementing successful end-to-end marketing campaigns
• Functional knowledge of SEO, web analytics, PPC and social media
• Experience with CRM software (Salesforce, HubSpot) and digital marketing tools and techniques
• Strong leadership skills
• Excellent communications skills
• Strong analytical and project management skills
• Strategic mindset, with ability to make difficult decisions