It all started in 2012 when two consultants, Magnus Olsson and Mudassir Sheikha, decided to leave their jobs to build something that matters. By 2014, Abdulla Elyas, a German Saudi serial entrepreneur, joined the founding team and helped further the Careem boom in the region. Careem is their brainchild. A brand that aim’s to simplify people’s lives by revolutionizing the transportation industry. A brand that strives to inspire everyone it interacts with. A brand that supports every single person who dares to believe. A brand that exists to drive our region towards something better.Careem now operates across 32 cities in the Middle East North Africa (MENA) region in addition to Pakistan: Abu Dhabi, Al Ain, Al Hasa, Al Khobar, Dhahran, Alexandria, Amman, Aseer, Beirut, Cairo, Casablanca, Dammam, Doha, Dubai, El Gouna, Irbid, Islamabad, Jeddah, Jubail, Karachi, Kuwait City, Lahore, Medina, Mecca, Manama, Qassim, Rabat, Ras al Khaimah, Riyadh, Sahel, Sharjah, and Taif.