Digital Media Marketing Executive

Creating content, including text posts, video and images for use on social media

Promoting products, services and content over social media, in a way that is consistent with an organisation’s brand and social media strategy

Scheduling social media posts using applications such as Hootsuite and TweetDeck

Interacting with customers and dealing with customers’ enquiries

Developing new social media strategies and campaigns

Managing a budget to be spent on promoting social media posts and pay-per-click (PPC) advertising

Keeping track of data and analysing the performance of social media campaigns

Collaborating with colleagues from across marketing departments to ensure branding is consistent

Meeting with clients and other stakeholders (such as social media influencers). These meetings may involve pitching potential marketing campaigns.