Marketing Manager

Job Description

Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door

Deploy successful marketing campaigns and own their implementation from ideation to execution

Experiment with a variety of organic and paid acquisition channels – content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis, and much more

Produce valuable and engaging content for our website and blog that attracts and converts our target groups

Build strategic relationships and partner with key industry players, agencies and vendors

Be in charge of marketing budget and allocate/invest funds wisely

Measure and report performance of marketing campaigns, gain insight and assess against goals

Job Specification

BS/MS degree in marketing or a related field

Demonstrable experience in marketing together with the potential and attitude required to learn

Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate

Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

Experience in setting up and optimizing Google Adwords campaigns

Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets

Good taste, a sense of aesthetics and a love for great copy and witty communication

Up-to-date with the latest trends and best practices in online marketing and measurement