SEO Expert

Job Description

Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns

· Track, report, and analyze website analytics and PPC initiatives and campaigns

· Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.

· Optimize copy and landing pages for search engine marketing

· Perform ongoing keyword discovery, expansion and optimization

· Research and implement search engine optimization recommendations

· Research and analyze competitor advertising links

· Develop and implement link building strategy

· Work with the development team to ensure SEO best practices are properly implemented on newly developed code

· Work with editorial and marketing teams to drive SEO in content creation and content programming

· Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Requirement

· Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.

· Solid understanding of performance marketing, conversion, and online customer acquisition

· In-depth experience with website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

· Experience with A/B and multivariate experiments

· Working knowledge of HTML, CSS, and JavaScript development and constraints

· Up-to-date with the latest trends and best practices in SEO and SEM

The resource should have a minimum 2 years relevant experience.