Marketing Executive

Job Description

Marketing Executive Responsibilities Include:

? Assisting in the formulation of strategies to build a lasting digital connection with consumers

? Planning and monitoring the ongoing company presence on social media

? Launching optimized online advertisements to increase company and brand awareness

Job brief:

We are looking for a Marketing Executive to assist in the planning, execution and optimization of our

online marketing efforts. The promotion of products and services through digital channels is a complex

procedure with great potential which becomes increasingly useful for companies such as ours.

The ideal candidate will have a passion for all things marketing and technology. You will be well-versed

in the concepts surrounding digital marketing and how the Internet can become a strong asset to

securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

Responsibilities

? Assist in the formulation of strategies to build a lasting digital connection with consumers

? Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)

? Be actively involved in SEO efforts (keyword, image optimization etc.)

? Building natural backlinks

? Manage and improve online content, considering SEO and Google Analytics

? Prepare online newsletters and promotional emails and organize their distribution through

various channels

? Provide creative ideas for content marketing and update website

? Collaborate with designers to improve user experience

? Measure performance of digital marketing efforts using a variety of Web analytics tools (Google

Analytics)

? Acquire insight in online marketing trends and keep strategies up-to-date

Requirements:

? Excellent understanding of digital marketing concepts and best practices

? Experience with B2C social media, email campaigns, and SEO/SEM

? Sufficient knowledge of web analytics tools (e.g. Google Analytics)

? Skills and experience in creative content writing

? Analytical mindset and critical thinking

? Excellent communication and interpersonal skills