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Digital Marketing Lead
Responsibilities
Role Summary:
- We are looking to setup a team that will be our connection to the business world using telephone or any social media too.
- The purpose of this team will be two folds – to promote ourselves in the newer medias intelligently and keep our message alive and to connect to our customers to support the sales team and to get information from time to time. This job relates to the individual that will set up the team, train them and will lead them.
- Due to the dual nature of work, this workstream will have a mix of sales and awareness KPIs.
- Management of company presence on tools like Facebook, Twitter, LinkedIn, Instagram etc. and being able to generate attractive content to keep us active in this social space.
Duties and Responsibilities:
- Setup digital marketing department and lead it effectively
- Setup a mechanism where the team interacts with new/existing customers to increase sales (phone)
- Forwarding sales lead generated through social media to respective sales agent
- Design digital media campaigns that align with business goals
- Coordinate the creation of digital content (e.g. website, blogs, press releases, and social media pages) with other teams
- Establish the brand's web presence to boost brand awareness
- Liaise with Sales and Product development teams to ensure brand consistency
- Maintain and manage all our social media channels
- Regularly track and get insights into competitor’s strategies
- Stay up-to-date with digital media technologies and latest trends
Key Performance Indicators:
- Sales target delivery
- Digital content creation
- Boosting brand awareness
- Content qualification and presentation
- Telesales team management
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