iftikhar Ali Lashari
Profile URL Available.
Regional Sales Manager Retail Channel Sukkur
Bol Media Group Karachi
EMBA
Dadabhoy Institute of Higher Education, Sukkur.
Summary
SALES-MANAGEMENT, TRADE-MARKETING & DISTRIBUTION EXPERT
18-years highly successful experience in Sales ManagementKEY AREAS OF EXPERTISE
- New Business Development
- Distributor Networks
- Key Account Management
- Product Sales
- Sales Forecasting
- Sales Team Management
- New Product Launches
- Merchandising
- Territory Development
- Territory Management
- Warehouse Operations
- Business Analysis
- Business Plan Development
- Inventory Control& Management
- Public Relations
- New Market Identification
- Retail Management
- Revenue Growth
- Sales Direction
- Sales Forecasting
- Sales Management
Experience
Regional Sales Manager Retail Channel Sukkur - Bol Media Group Karachi
2018 - 2020
Zonal Sales Manager ( Sindh & Balouchistan) - Gourmet Cola Pakistan
2017 - 2018
• Plan & implement New Distributors Infrastructure for Market coverage.
• Stock management, ensure Products Availability & Markets Development, Competition tracking.
• Implement & monitor trade schemes. Work closely with market development, implementation & monitoring of various Territory activities.
• Handle complete Regional Market and Responsible for Sales & Marketing.
• Manage all Sales related activities covering area mapping & coverage, setting monitoring and achievement of targets and filling new Distributors for vacant areas .
Deputy Manager Sales South - ZIC MOTOR OIL - HI-TECH LUBRICANTS LTD
2016 - 2016
- Plan & implement New Distributors Infrastructure for Market coverage.
- Stock management, ensure Products Availability & Markets Development, Competition tracking.
- Implement & monitor trade schemes. Work closely with market development, implementation & monitoring of various Territory activities.
- Handle complete Regional Market and Responsible for Sales & Marketing.
- Manage all Sales related activities covering area mapping & coverage, setting monitoring and achievement of targets
Regional Sales Manager - PepsiCo franchise Sukkur Beverages (Pvt) limited Sukkur
2013 - 2015
- Handle complete Regional Market and Responsible for Sales & Marketing.
- Manage all Sales related activities covering area mapping & coverage, setting monitoring and achievement of targets
- Monitor weekly & Monthly Sales Targets (MTD & YTD).
- Plan & implement New Distributors Infrastructure for Market coverage.
- Merchandising excellence on visibility.
- Establish strong Route to-market / Distributor Management.
- Stock management, ensure Products Availability & Markets Development, Competition tracking. Develop & recommend trade schemes for sales promotion.
- Implement & monitor trade schemes. Work closely with market development, implementation & monitoring of various Territory activities.
- Develop relationships with key Outlets in organized retail & drive sales in this segment.
- Implementation of sales management, training of Area Sales Managers & Territory Sales Officer & Distributors Sales force- People management.
- Responsible for sales increase and secondary sales thru Area Sales Manager's & Territory Sales Officers.
Manager Consumer Sales - Pakistan Telecommunication Company Limited
2012 - 2013
- Responsible for Sales of PTCL All Products Through our franchises sales & Retail outlets. Availability of POS material/Marketing Collateral in the registered retail outlets of region. And also I visit to all franchises of the region every Time. Ensure achievement of Sales Targets on monthly/quarterly/yearly basis for EVO Internet Device and WLL Sets post paid& prepaid and All Consumer Products of PTCL .Handling Sukkur Regional Market and entire Responsible of Sales & Marketing Increase sales and secondary sales thru Assistant Managers look after total Franchise and One Stop Shops Sukkur Larkana & Nawab Shah Reporting to GM Commercial South to manage all Sales related activities covering area mapping & coverage, setting monitoring and achievement of targets. To ensure Company Targets. Good Communication skills, Primary & Secondary Volume & Value Achievement of Distributors Business planning & daily Forecasting, Working closely with colleagues in the Sales Team , involved in contributing to the overall process of management and corporate decision making to ensure the Company maximized its profitability. Was responsible for constantly identifying new opportunities and potential clients, as well as developing relationships with them; achieving revenue and profit targets; closing value-added reseller partner opportunities in key markets and acquiring relevant market; identify customers, arrange meetings with key decision makers and secure sales developing a highly professional and results –oriented sales force capable of achieving, or exceeding, demanding sales targets in their respective fields.
Area Sales Manager - PepsiCo franchise Sukkur Beverages (Pvt) limited Sukkur
2008 - 2012
- Management and Development of sales team & Handle Distributors network to achieve company's objectives and goals. Designed action plans to achieve sales targets and tried to maintain it smoothly. Used resources efficiently & effectively (chillers, publicity & other benefits to distributors/retailers)managed one zone (districts Rahim Yar Khan) and interior Rahim Yar Khan and managed and developed its volumes, distributors and markets. Developed liaison with potential and key customers for business development and contract negotiations. Measured distributor effectiveness in merchandising and sales activities. Assigned work, developed objectives and managed overall performance of sales staff. Ensured distributors to maintain product inventory levels and inventory rotation. Managed activity of sales programs, new schematics, pricing etc. Managed and directed the concerned reports and submit all reports as required. And Assigned new Distributors Networks.
Market Development officer - Coca-Cola Beverages Pakistan limited
2000 - 2008
- Ensuring Product Availability, Daily Forecasting and Achieving Sales Targets for the assigned Area for all brands and Packs both in Physical and unit cases. Coordinating for Proper Merchandising of Products, Promotion execution, Market Development and Cultivating Relationships with Existing & potential Distributors/ Dealers/Retailers. Supervising Proper Market Visits & Maintenance, Placement, Display, and usage of Chilling Equipment in the Market. Tracking & timely Settlement of Market Discounts and claims etc.
District Sales Officer - PepsiCo franchise Sukkur Beverages (Pvt) limited Sukkur
2000 - 2000
- Responsible for Managing Primary and Secondary sales in assigned Territory of District. Handling Sales Officers and Sales Supervisor of Company. Building awareness about new schemes to be conducted in the market. Market execution. Develop/ network with distribution channels, providing them detailed knowledge, resulting in deeper market penetration and reach. Consistently maintaining sales volume from Distributors and Retail Outlets. Responsible of Products Availability.
Sales Officer - Rc-Cola Farooq Beverages (Pvt) Limited Quetta
1996 - 1998
- Measured distributor effectiveness in merchandising and sales activities. Assigned work, developed objectives and managed overall performance of Distributors sales staff.
Honours And Awards
Rewarded for Highest Sales Growth of EVO Sales in Pakistan at Annual National Sales Conference 2012 at PTCL H/Q Islamaba : Rewarded for Highest Sales Growth of EVO Sales in Pakistan at Annual National Sales Conference 2012 at PTCL H/Q Islamaba
Rewarded as an extra ordinary Performance Reward in 2012 in PTCL : Rewarded as an extra ordinary Performance Reward in 2012 in PTCL
Rewarded as a Hard Worker of Year 2010 in Sukkur Beverage (Pepsi Cola). : Rewarded as a Hard Worker of Year 2010 in Sukkur Beverage (Pepsi Cola).
Rewarded as a Best Competitors Handling Award for (Rahim Yar Khan Market) In Year 2009 with Sukkur Beverage (Pepsi Cola) : Rewarded as a Best Competitors Handling Award for (Rahim Yar Khan Market) In Year 2009 with Sukkur Beverage (Pepsi Cola)
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