Maheen Amjad
Profile URL Available.
Sr. Business Development Associate
BroadPeak Technologies
MBA
Lahore School of Economics
Summary
Experience
Sr. Business Development Associate - BroadPeak Technologies
2017 - Present
• Co-ordinating marketing campaigns with sales activities.
• Manage company’s social media pages.
• Create and publish marketing material in line with the marketing plan
• Utilizing the latest and greatest marketing concepts to create awareness and generate maximum number of qualified leads.
• To present Broadpeak as a leading player in the ICT market.
• To create a pull towards our offerings.
• To handle Global Marketing activities through this department.
• To generate maximum number of leads that can be then handed over to sales for further processing.
Freelance - Freelance
2015 - 2016
• Worked for marketing manager of prominent companies such as INTECH Process Automation Inc, Punjab Information Technology Board and CEO of i2 mobile Pakistan.
• Writing articles for Company Specific websites and blogs.
• Conducing customer’s feedback via market surveys.
• Market analysis and market shares of competition.
• Analyzing and presenting results to management on consumer research, tele-surveys, mystery shopping, customer satisfaction, product surveys.
• Writing report for impact of pre and post launch activities on sales, brand recognition through analysis of customer survey, sales trend during the activity.
• Designing questionnaire for consumer surveys.
• Freelance at kitrus consulting Pvt.Ltd
Marketing Manager - Brightex Distribution Pakistan Pvt. Ltd. (Distributor for HTC Mobiles)
2011 - 2014
orked with quarterly marketing budget of Rs.30 mil
• Conceptualized and executed marketing plan for more than 15 HTC handsets.
• Increased sales by re-launching HTC Amaze from Rs.12 mil to Rs.200mil in three months’ time through an aggressive marketing campaign worth Rs.5 mil.
• Increased HTC Wildfire and HTC Desire HD sales from 1000 units per month to 2500 units per month through special valentine campaign with Mobilink in Feb 2012.
• Overlooked hiring and training of more than 15 brand promoters and merchandisers.
• Designed and executed two very successful retail campaigns “SELL MORE – GET MORE” and “GIFT CARNIVAL”
• Collaborated with Faisal bank installment plan for HTC Mobiles resulted in business of $0.02mil in first three months.
• Planned and executed various Podium activities with Hyperstar and Metro during their prominent promotions such as multimedia, electric gala, annual anniversary.
• Launched the company first digital campaign for HTC Explorer which increase brand equity by 20%.
• Managed company events such as “Dealers Award Ceremony”, “Corporate annual PR Iftar party ”, “New Year party for the year 2011 and 2012”, “HTC Butterfly launch and bloggers event”.
• Designed and executed outdoor branding activities such a shop boards branding at Hafeez center(Lahore), Blue Area (Islamabad), Singapore Plaza (Rawalpindi), and board basin and Saddar (Karachi); Hoardings in Faisalabad, moppies and streamers in Lahore cantt area.
Honours And Awards
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