Maryiam Tahir
Profile URL Available.
Business Analyst
Greentech (Pvt) Ltd
MS Applied Statistics
University of Management and Technology
Summary
I have four years of experience in mainstream market research and have worked for leading research companies in Pakistan. At the moment, I am serving Greentech (Pvt.) Ltd as Business Analyst and handling their sales data and forecasting. Currently, I am handling team of 2 juniors and is responsible for their training and development.
In my job experience, I have independently executed numerous ongoing & customized researches for leading Telecom, FMCG,Tobacco & Fashion brands. This includes baseline survey, usage and attitude, product & concept tests, post launch monitor, customer satisfaction measurement (CSM), TVCs testing (Pre & Post), shop score audit, mystery shopping, campaign evaluation, NPS trackers, Market understanding and Brand Health & Communication tracks.
During my course of work, I have proved myself as a fast learner and passionate client servicing person and proved that I can create added value by utilizing my in-depth understanding and consultative approach.
During the course of employment, I handled MNCs accounts i.e. Unilever Pakistan, Nestle (Pakistan), Coca-Cola, PepsiCo., & Chevron (Pakistan).
I am capable of effectively translating clients’ objectives to design research methodologies. In my job, I develop research proposals, questionnaires, report finalization and made in person standup presentations to the stakeholders. I can function positively as part of a team and can work unsupervised as well, meet deadlines, and develop creative ideas that will make a difference in services rendered to the clients.
I possess excellent communication skills, both written and verbal.
Experience
Business Analyst - Greentech (Pvt) Ltd
2017 - Present
Greentech is the leading distribution company in Pakistan and official partners of Samsung Mobile & Tablets, Motorola Mobile and Lenovo Tablets. Greentech look after sales, distribution and aftersales services of above mentioned product in Pakistan and Afghanistan.
• Analyzing sales data
• Comparing retail performance of different markets
• Assigning targets to sales based on sales
• Calculating Team incentives based of their achievements
• Developing daily, Monthly & quarterly market reports which help to determine retail strategy
• Coordination with sales team on daily basis
Senior Research Executive - Ipsos Pakistan
2015 - 2017
Ipsos is the 4th largest global Market Research organization established in Pakistan in 2011 as a full-service agency.
• Developing the core content resources for the organization thorough secondary and primary research, as and when required.
• Responsible for performing research, providing insights regarding the market, trends, competitors etc.
• Report Writing
• Developing a proposal Questionnaires and other documentations for the upcoming studies
• Development and Delivery of Presentation
• Business Development
• Client Dealing
• Responsible for project briefing to field team
• Developing Research Methodologies as per client objective using Global Market research tools
• Advance Statistical Analysis
• Developing competitive proposals and bids
• Training other team member to understand and interpret basic statistical tools
• Responsible for managing all administrative tasks related to ongoing projects
Research Trainee - iris Communication
2014 - 2015
• Initial Report Writing
• Observe Project Execution & Support senior team members
• Coordination and analysis
Honours And Awards
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