Rabia Anam Akhtar
Profile URL Available.
Digital Brand Lead
Aurora Solutions (Pvt.) Ltd
Bachelors in Mass Communication (AD & PR)
NUST ( NATIONAL UNIVERSITY OF SCIENCES AND TECHNOLOGY )
Summary
I am an experienced marketing & communication specialist with core expertise in social media management and digital marketing campaigns. I enjoy experiments leading to learning & helping others gain new marketing skills.
My core competencies involve social media management, brand management, and digital campaign execution including social media, email marketing, PPC, Google Adwords, Facebook marketing, blogs and display ads. Along with digital marketing I am also proficient in development traditional marketing campaigns and plan events relevant to a product or service.
Experience
Digital Brand Lead - Aurora Solutions (Pvt.) Ltd
2016 - Present
For Pliro (Project of Aurora Solutions)
- Lead and train digital marketing team
- Brainstorm, build & implement social media strategy through competitive research, platform determination, bench marking, messaging and audience identification
- Plan & implement ATL, BTL and digital marketing campaigns including web, social media, email, Google Ads, PPC & display advertising
- Brand development and positioning to targeted public segments.Lead and train social media team.
- Generate topics, keywords & internal linking for service blog.
- Digital client relation & customer support
- Measure performance of all digital marketing campaigns, & assess against goals
- Collaborate with dev team for service improvement & optimize user experience
For Aurora Solutions
- Developing digital marketing strategies
- Social Media Management for company's official page
- Handling all in-house company digital activities
- Official photography for company events and activities
Marketing Account Executive - Five By Five Communications (Pvt.) Ltd
2015 - 2016
- Meeting clients to discuss their advertising needs
- Working with account planners to devise a campaign that meets the client's brief and budget
- Presenting campaign ideas and costings to clients
- Briefing the creative team who will produce the adverts
- Content planning, creation, & publishing on the digital mediums of the clients
- Content planning, designing & creation for social media accounts of the company
- Publishing content on official social media accounts of the company
- Negotiating with clients, solving any problems and making sure deadlines are met
- Checking and reporting on the campaign's progress
- Keeping in contact with the client at all stages of the campaign
- Managing the account's budget and invoicing the client
- Making 'pitches' to win new business
Digital Media Freelancer - Bakshi Productions
2015 - 2016
- Handling the official page social media accounts of Bakshi Brothers
- Developing digital strategies for Bakshi Brothers
- Developing content & posting frequent updates
- Searching and using relevant Hashtags to be used for the posts
- Developing monthly social media management reports
Honours And Awards
No Timeline To Show.