Product-Market Fit Expert

Key Roles and Responsibilities:

· Obtain insights interviewing customers, researching sales data and identify current market as well as untapped opportunities

· Work closely with product and engineering teams to understand product features and functionality

· Build user stories, do feasibility studies, identify target audiences and best ways to approach these groups

· Be responsible in designing strategies and conceptualization with marketing team how we should address our audience

· Evaluate competitor prices and their strategies and advice on our strategies and approach

· Evaluate results of each strategy and take responsibility to revisit strategies as required

· Take responsibility to drive sales and marketing for the company

· Constantly feed new information to Marketing for marketing to include those insights into campaign plan

Qualifications and Experience

· A completed degree, masters in Marketing, Business Management or a professional qualification

· Proven over 5 years’ experience in similar capacity or Marketing Business Analyst in SaaS/IT Industry. Preferably in B2B segment