Executive, Product Marketing

Responsibilities & Context

Develop and execute comprehensive marketing strategies for our software and AI products to enhance brand visibility and drive customer acquisition.

Create targeted marketing campaigns to engage diverse customer segments, ensuring messages resonate with specific audience needs and preferences.

Utilize digital marketing channels, with a strong emphasis on social media platforms, to maximize reach and engagement.·

Collaborate with cross-functional teams to align marketing strategies with product development goals, ensuring a cohesive and integrated approach.·

Conduct market research to stay informed about industry trends, competitor activities, and emerging technologies in the software and AI sectors.

Analyze campaign performance data and key metrics to refine and optimize marketing strategies for continuous improvement.·

Stay up-to-date with the latest advancements in digital marketing trends and tools, incorporating innovative approaches into our strategies.

Education

Bachelor of Business Administration (BBA) in Marketing

Experience

1 to 3 years

The applicants should have experience in the following business area(s):

Software Company, IT Enabled Service

Additional Requirements

Age 26 to 32 years