Digital Marketing Executive

Job Responsibilities

• Assisting in the formulation of strategies to segment the B2B target market and build a lasting digital connection
• Executing optimized online activities to increase company and brand awareness
• Assist in the formulation of strategies to build a lasting digital connection with B2B customers and relevant product users
• Plan and monitor the ongoing company presence on social media (including but not limited to: paid media like Google, Bing, Facebook, Twitter, LinkedIn, YouTube, Pinterest, Flipboard, Quora, Instagram, Email, Google+ and Reddit.)
• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update website
• Collaborate with designers to improve user experience
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
• Whenever required, maintain partnerships with media agencies and vendors
• Research and analyze new digital and social media trends to monitor the online competitive landscape.
• Remain updated, and accordingly compare and improve strategies with industry best practices
• Be an active part of the Business Development team to achieve goals.

Employment Status

Full-time

Educational Requirements

• Diploma in Computer, Bachelor of Science (BSc) in CSE, Diploma in Computer, Bachelor of Science (BSc) in CSE

Additional Requirements

• Both males and females are allowed to apply