Executive Director - Denim Marketing

Job Responsibilities:

Strategic Planning:

Develop and implement strategic marketing plans to achieve business objectives and sales targets.

Conduct market research to identify trends, consumer preferences, and competitors' activities.

Brand Development:

Enhance and maintain the brand's positioning in the denim market.

Collaborate with the creative team to ensure a consistent brand image across all marketing channels.

Team Leadership:

Provide strong leadership to the marketing team, fostering a collaborative and innovative work environment.

Set clear goals and KPIs, and regularly evaluate team performance.

Campaign Management:

Oversee the planning, execution, and analysis of marketing campaigns, including digital, print, and experiential initiatives.

Monitor campaign performance and adjust strategies as needed.

Partnerships and Collaborations:

Identify and negotiate strategic partnerships to enhance brand visibility and reach new audiences.

Collaborate with influencers, celebrities, and industry leaders to amplify the brand's presence.

Budget Management:

Develop and manage the marketing budget effectively, ensuring efficient allocation of resources.

Provide regular financial reports and forecasts related to marketing expenditures.

Cross-functional Collaboration:

Work closely with other departments such as product development, sales, and finance to align marketing strategies with overall business goals.

Ensure a seamless integration of marketing efforts with other business functions.

Market Trends and Analysis:

Stay informed about industry trends, consumer behavior, and emerging technologies.

Use data and analytics to make informed decisions and optimize marketing strategies.